Tag Archives: transcréation des textes cosmétiques

Meet our client TATA HARPER!

Crowned the Queen of the Green Skincare Movement by Forbes Magazine, Tata Harper, the Colombian-born founder of her eponymous skincare line, relied on Beautyterm to revamp the brand’s packaging translations.

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Tata and her husband turned a dreamy 1200-acre Vermont farm known as Julius Kingdom into a multinational luxury-beauty business, where they live and work with their 3 children and countless dogs.

Produced exclusively on the farm, which is nestled in the heart of Champlain Valley, the collection is dedicated to toxic-free wellness.  It features many raw ingredients grown in the surrounding fields of lavender and the organic garden.


Beauty and health guru Gwyneth Paltrow described it as “pure, natural luxury”:

“With her chic green-glass jars and pots, Tata Harper set a new bar for glamour within the natural skincare space; she’s also taken authenticity in sourcing to a new level, formulating and growing the majority of the ingredients in her products on a certified organic farm in Vermont.”

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The case of a geo-specific beauty brand name: necessary or not?

The skincare brand Olay originated in South Africa in the early 1950s.  Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key ingredient “lanolin”.  The thick pink liquid was marketed as an anti-aging ‘beauty fluid’ and in the 1970s the range expanded to include other types of skincare products.

In the 1980s, Oil of Olay was acquired by Proctor & Gamble and in 2000 the group decided to take it global.  So the name was modified in each country to sound “pleasing to consumers”: Oil of Ulay (UK and Ireland), Oil of Ulan (Australia) and Oil of Olaz (France, Italy, the Netherlands and Germany).

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P&G eventually streamlined the brand under a global name, removed the possibly misunderstood word “oil” and eliminated many of the name variations. According to P&G, “the original name no longer fit with what women have come to expect from Olay — a light, greaseless formula.

Today, there’s just “Olaz” (in German-speaking countries) and “Olay” (everywhere else).

Drop us a note, if you’d like to share other similar stories of geo-specific brand names in the field of beauty! We’d love to hear from you!

MEET OUR CLIENT: Alpeor Skincare from Switzerland

Founded at the heart of the Swiss Alps, Alpeor proudly asserts its origins and values with high-tech formulas incorporating exclusive botanical complexes. Given its scientific use of rare Alpine plants, the name Alpeor is synonymous with “GOLD FROM THE ALPS”.

Advocating “Beauty Care Made in Switzerland”, Alpeor continues pursuing local and family traditions. The history of the brand began in the 1950s at the Clinique du Bien-être Mirabeau in Montreux. Working together with her sister, the maternal grandmother of founder Alexandre Flueckiger, welcomed and cared for patients from all over Europe, who came to benefit from a healthy lifestyle, the exceptional micro-climate and pure air from the nearby mountains. At the time, the two sisters were already creating beauty elixirs for their patients, who were eager to take them home.

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Drawing on family tradition and combined with Swiss scientific excellence, Alpeor is synonymous with a unique expertise in the application of rare plant ingredients, formulated using the exclusive Bio-Phyto-Complex (BPC) technology which selects only the finest plant extracts and maximizes their efficacy to achieve real and lasting results.

Today, the brand proposes the finest beauty care products which continue this tradition and incorporate the very best features of modern scientific excellence.
The Alpeor range includes expert care which focuses on lasting results to combat aging and the effects of stress and urban living.

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THE VERY BEST OF SWISS KNOW-HOW AND PRECISION are concentrated into these cares which combine avant-garde ingredients, exclusive active formulas and pure Alpine water.

Used in line with our own protocols in beauty institutes around the world, Alpeor products are the ambassadors of Swiss refinement.

RARELY HAVE TECHNICAL PROWESS AND NATURE BEEN SO SUCCESSFULLY MELDED… to achieve perfection and ensure the well-being of women who discover their skin looking brighter, younger and healthier.

Find our Alpeor exclusive beauty treatments in Le Rosey Spa.  Take advantage of a moment of relaxation in an environment of rare beauty.