Tag Archives: transcréation cosmétique

Meet our client TATA HARPER!

Crowned the Queen of the Green Skincare Movement by Forbes Magazine, Tata Harper, the Colombian-born founder of her eponymous skincare line, relied on Beautyterm to revamp the brand’s packaging translations.

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Tata and her husband turned a dreamy 1200-acre Vermont farm known as Julius Kingdom into a multinational luxury-beauty business, where they live and work with their 3 children and countless dogs.

Produced exclusively on the farm, which is nestled in the heart of Champlain Valley, the collection is dedicated to toxic-free wellness.  It features many raw ingredients grown in the surrounding fields of lavender and the organic garden.


Beauty and health guru Gwyneth Paltrow described it as “pure, natural luxury”:

“With her chic green-glass jars and pots, Tata Harper set a new bar for glamour within the natural skincare space; she’s also taken authenticity in sourcing to a new level, formulating and growing the majority of the ingredients in her products on a certified organic farm in Vermont.”

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The case of a geo-specific beauty brand name: necessary or not?

The skincare brand Olay originated in South Africa in the early 1950s.  Invented by an ex-Unilever employee, the original product went by the name of Oil of Olay, chosen as a spin on its key ingredient “lanolin”.  The thick pink liquid was marketed as an anti-aging ‘beauty fluid’ and in the 1970s the range expanded to include other types of skincare products.

In the 1980s, Oil of Olay was acquired by Proctor & Gamble and in 2000 the group decided to take it global.  So the name was modified in each country to sound “pleasing to consumers”: Oil of Ulay (UK and Ireland), Oil of Ulan (Australia) and Oil of Olaz (France, Italy, the Netherlands and Germany).

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P&G eventually streamlined the brand under a global name, removed the possibly misunderstood word “oil” and eliminated many of the name variations. According to P&G, “the original name no longer fit with what women have come to expect from Olay — a light, greaseless formula.

Today, there’s just “Olaz” (in German-speaking countries) and “Olay” (everywhere else).

Drop us a note, if you’d like to share other similar stories of geo-specific brand names in the field of beauty! We’d love to hear from you!

MEET OUR CLIENT: Vivescence

vivescence-hydratotalBeautyterm is proud to be working with the exclusive Swiss brand Vivescence.

Believing that the secret to effective anti-aging skin care lies in the multiplicity and variety of its action on skin cells, Vivescence has perfected the Synchronized Liftometry concept, an anti-aging program based on the synergy created by combinding its spa treatment with its professional and at-home treatments.

At the core of Vivescence philosophy is a three-demensional dynamic that brings excellence and high quality to this state-of-art brand continually striving to create, innovate and break new ground.

Beyond Beauty Paris 2011

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The latest edition of Beyond Beauty, a leading cosmetic trade show held every year in Paris, took place September 12-14, 2011.   The event hosts three shows under one roof: Cosmeeting focusing on cosmetic brands; Creative, which brings together suppliers; and Spameeting for the spa and salons sectors. In 2011, the “three-exhibitions-in-one” formula attracted 22,230 visitors (up by 14%) and 450 exhibitors representing 90 countries.

Beyond Beauty Paris also offered trend laboratories, conference cycles and master classes featuring more than 50 speakers.  Beyond Beauty’s Zoom area spotlights emerging international brands and has served as a launch pad for many new concepts.  The Beauty Challengers Awards of 2011 honored several of them, including Alorée with the “Beauty Organic Award,” Fleurs de Bach with the “Beauty Pharma Award” and Less is More with the “Beauty blog favorite.”

The trade show will celebrate its 10th anniversary in 2012.

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