Founded in 1957 and organized by Les Nouvelles Esthétiques Magazine, this professional trade show with a rich history is held in Paris on a yearly basis. It brings in 250 exhibitors and showcases 650 brands of cosmetics, nail and hair care products, salon and spa equipment, and more.
Attendees to the show include professional beauticians, makeup artists, hair and nail salon as well as spa service providers, hairstylists, pharmacists and beauty and health store owners, physical therapists and body treatment experts. In 2011, the event drew 23,000 visitors and this year the program offered 50 topical workshops and conferences.
Les Nouvelles Esthétiques & Spa sponsors four International Congress of Esthetics and Spa educational conferences in the US (in Miami Beach, Dallas, Long Beach and Philadelphia).
The seventh Mondial Spa & Beauté exhibition was held at the Palais des Congrès, in Paris, March 3-5, 2012. A key trade show for beauty, health and wellness professionals, the event provides exhibitors with unparalleled opportunities for networking and showcasing their products and services to a large number of potential clients.
Two cycles of bilingual (French and English) conferences and round table talks featuring highly regarded French and international experts are held free of charge to all visitors. This year, one of the round table talks raised the question of social networks and e-reputation for spas. It looked at the impact of the new models of information sharing on the behavior of regular spa users.
In 2011, the sixth edition of the Mondial Spa & Beauté exhibition hosted 160 exhibitors, representing over 400 brands and 13,450 visitors.
Joann did some scouting for Beautyterm at the trade show, running into old acquaintances from Nohèm (http://www.nohem.com), whom she had met at the Beyond Beauty Salon in September 2011. She was not only very happy to see the brand’s genuinely sweet and engaging exhibitors, but also bought some of their fabulous products.
After getting a quick temporary tan from Riviera Tan, Joann also purchased an absolutely magical elixir serum from Ketty at La Clarée (www.oliv-laclaree.com). La Claree Oliv is a luxurious range of organic skincare inspired by the crystal waters of La Clarée River.
Last but not least, Joann was taken in by the wonderful trainer who won her over to Ingrid Millet (http://ingridmillet.com/en/) and enjoyed learning about the brand first-hand. She was also treated to a facial with products from the brand’s Caviar line. A real delight!