Tag Archives: traduction en cosmétique

MEET OUR CLIENT: Joëlle Ciocco

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The Parisian-born biochemist and L’Oréal Paris Global Facial Expert Joëlle Ciocco is the woman who treats the faces of France’s movie stars and prominent personalities including Catherine Deneuve and Juliette Binoche. Her brand is one of the top elite beauty names in France, exemplifying the best of French niche luxury skincare.

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Click on image to read interview with Joëlle Ciocco

MEET OUR CLIENT: Fleur de Santé

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With over 35 years delivering specialized skincare products to women of all ages and skin types, Laboratorie Fleur de Santé brings out the ‘Natural Beauty’ in each woman.

Fleur De Santé was founded by Knut Wulff, a prominent beauty expert who began to mix and make skin care products based on natural healing ingredients in the 40’s. Fleur de Santé has developed beauty products based on natural active botanical ingredients for more than 30 years and today offers a wide range of innovative, high quality beauty products, developed to suit women of all ages and skin types.

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MEET OUR CLIENT: Naobay

Eco-chic and eco-conscious Naobay – which stands for ‘Natural And Organic Beauty And You’ – is one of our favorite brands (and clients).

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The family-founded business based in Valencia, Spain makes skincare and bath products almost entirely out of natural biodegradable ingredients (no GMOs or plants grown with synthetic fertilizers or ionizing radiation. All products are also free of parabens, petrochemicals, silicone, formaldehyde, and other compounds that research suggests might pose a health risk.

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In keeping with brand philosophy, the packaging is made from recycled or recyclable materials from sustainable sources, and both the wood and cardboard used are endorsed by the Forest Stewardship Council (FSC).

If you want effective eco cosmetics designed to look after both people and the environment, Naobay is your brand.

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Beyond Beauty 2012

Joann was able to attend Beyond Beauty 2012 in Paris again.  She met a lot of wonderful people and we are working with some of them already!  She was also able to say hello to some of our existing clients.  We have been very busy lately, so here are just a few pictures from one of Paris’ most memorable trade shows in the beauty industry. Enjoy!

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Pharmagora 2012 – Paris Expo Porte de Versailles

Pharmagora2APharmagora is a professional tradeshow held annually in Paris and catering to pharmacists and the pharmacy business.  The show’s 400 or so exhibitors are all important partners that pharmacy owners deal with on a daily basis, from laboratories, automated systems suppliers, IT equipment specialists, to orthopedic firms, distributors, merchandising companies and the like.

The trade show takes place at Paris Expo Portes de Versailles, the largest convention center in France.  In 2012, it donned a new layout with 20,000 m2, where exhibitors were divided into three themed sectors, one of which was dermocosmetics. And this is precisely why Pharmagora is a wonderful place to visit for beauty and cosmetics junkies like ourselves.

First and foremost, what are dermocosmetics?  La Roche Posay provides the following definition of dermocosmetics in its beauty glossary:

Dermocosmetic products are applied locally to the skin, scalp and hair. They combine a cosmetic action with a dermatological action. Dermocosmetic products are formulated to maintain the health and beauty of the skin and hair. […]

In addition to La Roche Posay, the most popular brands of French dermocosmetics are Uriage, Vichy, Avène and Biotherm.  But there are also Ducray, Aderma, Galenic, Klorane and many more smaller companies such as Laboratoires Arcana.  They all come to exhibit at Pharmagora because they all target consumers in the habit of buying their skin and hair care products at the pharmacy, with the help and personalized advice of their friendly neighborhood pharmacist.

In fact, that is another big part of the dermocosmetics concept.  Laboratoires Pierre Fabre have even for many years successfully opposed the sale of dermocosmetics over the Internet, arguing in European courts that “only the physical presence of a qualified pharmacist guarantees consumers the quality of pharmaceutical and personalized advice that is tailored to meet their expectations of efficiency and safety” (SOURCE Laboratoires Pierre Fabre).

We should mention that in 2011 in the US, La Roche Posay was present in 6,000 drugstores, either via the pharmacy counter or in dedicated areas, where the brand’s products were promoted by specially trained derma advisors.  Another interesting fact: the dermocosmetics sector has seen strong growth in the recent past in various parts of the world, including Brazil and Poland.

Cosmetic giants jumping on the social media bandwagon

Cosmetic Design Europe reports that major cosmetic manufacturers are shifting focus from traditional to new media outlets in an effort to cut multi-billion dollar ad costs and develop closer consumer relationships.  The cosmetics industry is known for its huge spending on advertising.  However, today it is shifting business into digital as the use of Facebook, Google and other social media platforms has become more cost effective.

Online presence and social media marketing strategies are difficult to implement but at the same time highly efficient when properly designed.  The launch of Trésor Midnight Rose by L’Oréal was a good example of a successful multichannel campaign that relied heavily on the influence of mobile applications.  Procter & Gamble’s online campaign for the once forgotten Old Spice brand, which turned the “Smell like a Man, Man” commercials with former football star Isaiah Mustafa into a YouTube sensation was another case in point.

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Known for its sponsorship and production of daytime TV dramas, which helped coin the term “soap operas,” P&G has recently pulled the plug on the last of its projects.  Instead the company is pursuing a big push on all fronts of social media. Many other beauty companies are following the same path.  You can listen to P&G’s Global External Relations Manager, Anitra Marsh talk about Social Media for Beauty Brands” at http://vimeo.com/11056220.