Tag Archives: traduction dans le domaine cosmétique

MEET OUR CLIENT: Fleur de Santé

fleur

With over 35 years delivering specialized skincare products to women of all ages and skin types, Laboratorie Fleur de Santé brings out the ‘Natural Beauty’ in each woman.

Fleur De Santé was founded by Knut Wulff, a prominent beauty expert who began to mix and make skin care products based on natural healing ingredients in the 40’s. Fleur de Santé has developed beauty products based on natural active botanical ingredients for more than 30 years and today offers a wide range of innovative, high quality beauty products, developed to suit women of all ages and skin types.

fds2

MEET OUR CLIENT: Indeed Labs

indeed products in circle

Praised for its innovation and purse-friendly price point, Canada-based Indeed Laboratories is a drugstore-sold brand specializing in anti-aging-themed products intended to make skin look camera-ready. Since launching only a few years ago, it has been steadily building momentum and growing a loyal following.

The company aims to address skin care concerns by targeting optimal, cutting edge ingredients, using only extremely high concentrations of the rarest and most effective actives from clinical laboratories in Switzerland, Spain, France and the US.

Cosmetic giants jumping on the social media bandwagon

Cosmetic Design Europe reports that major cosmetic manufacturers are shifting focus from traditional to new media outlets in an effort to cut multi-billion dollar ad costs and develop closer consumer relationships.  The cosmetics industry is known for its huge spending on advertising.  However, today it is shifting business into digital as the use of Facebook, Google and other social media platforms has become more cost effective.

Online presence and social media marketing strategies are difficult to implement but at the same time highly efficient when properly designed.  The launch of Trésor Midnight Rose by L’Oréal was a good example of a successful multichannel campaign that relied heavily on the influence of mobile applications.  Procter & Gamble’s online campaign for the once forgotten Old Spice brand, which turned the “Smell like a Man, Man” commercials with former football star Isaiah Mustafa into a YouTube sensation was another case in point.

smell like a man man

Known for its sponsorship and production of daytime TV dramas, which helped coin the term “soap operas,” P&G has recently pulled the plug on the last of its projects.  Instead the company is pursuing a big push on all fronts of social media. Many other beauty companies are following the same path.  You can listen to P&G’s Global External Relations Manager, Anitra Marsh talk about Social Media for Beauty Brands” at http://vimeo.com/11056220.

Happy International Translation Day!

international-translation-day-card-2009_thumbEvery year, International Translation Day is celebrated on September 30th in tribute to St. Jerome, the patron saint of librarians, scripture scholars, students, and translators and interpreters.

The celebration was inaugurated in 1991 by the International Federation of Translators to commemorate and promote the art of translation as an essential part of contemporary life. This year’s theme is “Working Together”, an invitation to translators around the globe “to take a fresh look at why and how it pays to join forces.”

The IFT is hoping that the “days of the fiercely solitary translator working in splendid isolation are numbered”, but are they really?

“Le Bain et le Miroir”

LeMusee-de-Cluny_2 Bain et le Miroir, an amazing historical survey of body care and cosmetics, opened in Paris this summer, covering Antiquity through the Middle Ages at the Musee de Cluny and Renaissance at the Musee National de la Renaissance in the Chateau d’Ecouen (outside of Paris).

Starting with bathing and grooming in Roman times, the exhibition puts on display a wide variety of luxurious artifacts: cosmetics and perfume containers, perfume bottles, toiletry kits, mirrors, combs, pill boxes, painted vases, statues, portrait busts and paintings.

One of119px-Make-up_box_KAM_Athens_15539 the most fascinating objects on show is an 11th century hermetically sealed jar on loan from a museum in London, which still contains the remnants of a lotion and a human thumbprint.

 

120px-Make-up_box_MAN_Paestum_T.4-1990Who would have guessed that what we take for modern inventions – breath sweeteners, deodorants (made from alum and honey), skin whiteners, moisturizers and wrinkle creams – were already used by the Romans?