Tag Archives: traduction cosmétique anglais

Did You Know?

The Bulgari connection 2Italian jewelry and perfume maker Bulgari was one of the first companies to sponsor a fictomercial, the 2001 novel by British writer Fey Weldon entitled “The Bulgari Connection”.

A portmanteau word combining fiction and commercial, a fictomercial is a book, tv show or any other piece of creative writing in which a company pays the writer to incorporate its products into the story.  It is part of a trend to use non-traditional ways to promote products and has become a burgeoning business for writers over the last fifteen years.

Why?  Because advertisers are always looking to make people see things in different ways.  They like to take existing concept in new directions, making up new words along the way (like fictomercial, advertorial, jeggings or masstige).

As a side note, fictomercials are referred to as “publifiction” in French.

Chez colette

We are very proud of our clients on display at the exclusive Colette concept store located in one of the chicest Parisian neighborhoods.  Joëlle Ciocco was launched by L’Oréal Paris Global Facial Expert of the same name, who created the famous Epidemiology® Method.  Nuori brings its revolutionary skincare concept of optimized product freshness while the breakthrough Colbert MD line is a newcomer to the French market.  A favorite of Angelina Jolie and Rosie Huntington-Whitely, Dr. Colbert is known for The Triad Facial, an intense 30-minute treatment combining exfoliation, lasers and a chemical peel.

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MEET OUR CLIENT: Decorté

Saks Fifth Avenue and Japanese skincare leader Kosé Corporation team up to launch a new line of luxury skin care and color products under an exclusive distribution agreement.

Decorté is considered to be one of Asia’s best-kept skin care secrets. The brand combines ancient practices of Eastern medicine and technological innovation to produce revolutionary products based on nature, wisdom and advanced science.

Decorté will be available in Saks locations throughout the US and Canada, as well as on its website, starting in the spring of 2016. Supermodel Kate Moss will be a brand ambassador and the face of Decorté under a long-term partnership.

Kate Moss for Decorte

MEET OUR CLIENT: Rose-Marie Swift of RMS Beauty

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Fortune Magazine picks the most admired businesses mostly on healthy financials and stock performance. Forbes says that the most admired qualities in business leaders include a strong vision, innovation, persistence and excellent ethics.

rose marie_finalOf course everyone has their own standards. We, for one, are big fans of day-to-day kindness and considerateness. In that department, celebrity make-up artist Rose-Marie Swift of RMS Beauty is our top winner. She definitely takes the cake when it comes to simple, unadulterated human interaction with people that work for her. And she has an extremely interesting story.

Rose-Marie has been a make-up artist for over 20 years. Her work has been featured in every major beauty magazine from Vogue, W, Harper’s, Numero, Interview, to Elle. Her make-up has appeared in ads for dozens of campaigns including Calvin Klein, Louis Vuitton, Thierry Mugler, The Gap and Victoria’s Secret. She has worked with the biggest names in the industry including Gisele, Miranda Kerr, Milla Jovovich, Mario Sorrenti, Hedi Slimane and Terry Richardson.

Rose-Marie was originally a musician, the lead singer of a punk band called Insects, who were backing up the Ramones. She needed money to buy a microphone and ended up getting a gig doing stage makeup. One job lead to another and, eventually in 2004, Rose-Marie started a website called BeautyTruth, which generated a lot of press and even more work. People were asking for her opinion, many wanting to know what she thought about natural makeup brands. This is when Rose-Marie started playing around making her own formulations and experimenting with the models she worked for.

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RMS Beauty is an all-natural, raw-coconut-oil-based brand that carries one of the best face highlighters of all time, the luminzer. The line was launched at the end of 2008 with 18 products — 6 eyeshadows, 6 lip-to-cheek, 3 Un Cover Ups, 2 lip balms, and the luminizer.

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Needless to say Rose-Marie is a very busy and highly successful businesswoman but she never forgets to be as kind and considerate as ever. She is living proof that you can be hobnobbing with celebrities and remain a “real mensch”. We love working with you Rose-Marie! xoxoxoxox

MEET OUR CLIENT: Joëlle Ciocco

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The Parisian-born biochemist and L’Oréal Paris Global Facial Expert Joëlle Ciocco is the woman who treats the faces of France’s movie stars and prominent personalities including Catherine Deneuve and Juliette Binoche. Her brand is one of the top elite beauty names in France, exemplifying the best of French niche luxury skincare.

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Click on image to read interview with Joëlle Ciocco