Tag Archives: services traduction produits beauté et cosmétiques

MEET OUR CLIENT: Fleur de Santé

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With over 35 years delivering specialized skincare products to women of all ages and skin types, Laboratorie Fleur de Santé brings out the ‘Natural Beauty’ in each woman.

Fleur De Santé was founded by Knut Wulff, a prominent beauty expert who began to mix and make skin care products based on natural healing ingredients in the 40’s. Fleur de Santé has developed beauty products based on natural active botanical ingredients for more than 30 years and today offers a wide range of innovative, high quality beauty products, developed to suit women of all ages and skin types.

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MEET OUR CLIENT: Swis&senS

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At the end of 2013, we had the pleasure of working for an interesting forward-thinking company based in Switzerland.  We believe in their future and want to introduce them to all our contacts.

Our job for Swis&senS consisted in creating the content for a new website designed to showcase their innovation to existing and potential distributors.The company is the maker of perfume foam that comes in a combination of 6 different fragrances and properties.

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The patented formula of this original prêt-à-parfumer  (ready to perfume) product offers a novel beauty routine designed to be lightly massaged into the skin and even hair for a one-of-a-kind perfume ritual.

PERFOAM “mousse de parfum” brings all the fragrance of conventional perfume in an incredibly lightweight and comfortable foam texture that feels like whipped cream against the skin.  It represents an affordable, superior-quality alternative to premium perfume products.

When writing the content for this website, we took great care to be engaging, unique as well as informative, with just the right amount of marketing punch.

Our strategy was grounded in thorough research of documentation provided by Swis&senS and online sources, followed by brainstorming ideas.  We also used a copywriting questionnaire that we developed to help us pinpoint the client’s goals and expectations.

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Please visit the Perfoam site at:www.perfoam.com
Swis&senS also has another website:www.foamous.com

MEET OUR CLIENT: Institut Karité

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Who says it doesn’t pay off to go to trade shows?  We’ve recently been hired by a new up and coming brand, Institut Karité – all thanks to our relentless efforts to spread the word about our services.

Many thanks to Agathe Mikaeloff, who found time to have lunch with one half of the Beautyterm team on the super chic Rue Saint Honoré!