Tag Archives: services de traduction beauté

Back to (Beauty) School: New Beauty Terms

New beauty trends are popping up on the Internet daily, making it so hard to keep up! So, let’s try to make sense of some of them…

This week’s beauty term is:

Root Stamping

Mascara makes your lashes thicker and longer. However, there is a trick that could make them appear even fuller — and make your eyes look wider!  This is called root stamping and is the technique of using your mascara wand to gently press or “stamp” the root of your lashes. Stamping at the root flares the lashes upward and makes them look thicker and fuller at the base, for astounding eyes!

Go to thebeautydepartment.com for step-by-step instructions!

MEET OUR CLIENT: Joëlle Ciocco

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The Parisian-born biochemist and L’Oréal Paris Global Facial Expert Joëlle Ciocco is the woman who treats the faces of France’s movie stars and prominent personalities including Catherine Deneuve and Juliette Binoche. Her brand is one of the top elite beauty names in France, exemplifying the best of French niche luxury skincare.

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Click on image to read interview with Joëlle Ciocco

MEET OUR CLIENT: Retrouvé

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Occasionally we will work for a client indirectly, most commonly via a communication agency.  Retrouvé is one of those clients.

Retrouvé’s creator Jami Morse Heidegger, third-generation heiress to the Kiehl’s fortune, continued to innovate after the family business was acquired by L’Oréal in 2001.

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Click on image to read about JMH

 

The science behind Retrouvé, developed in the family laboratory in Malibu, is the same as that in Kiehl’s products. The superluxurious skincare formulas focus on protecting, nourishing and restoring vitality to the skin.

We are thrilled that this upscale skincare line is well on its way to gaining a cult following on both sides of the Atlantic.

MEET OUR CLIENT: Swis&senS

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At the end of 2013, we had the pleasure of working for an interesting forward-thinking company based in Switzerland.  We believe in their future and want to introduce them to all our contacts.

Our job for Swis&senS consisted in creating the content for a new website designed to showcase their innovation to existing and potential distributors.The company is the maker of perfume foam that comes in a combination of 6 different fragrances and properties.

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The patented formula of this original prêt-à-parfumer  (ready to perfume) product offers a novel beauty routine designed to be lightly massaged into the skin and even hair for a one-of-a-kind perfume ritual.

PERFOAM “mousse de parfum” brings all the fragrance of conventional perfume in an incredibly lightweight and comfortable foam texture that feels like whipped cream against the skin.  It represents an affordable, superior-quality alternative to premium perfume products.

When writing the content for this website, we took great care to be engaging, unique as well as informative, with just the right amount of marketing punch.

Our strategy was grounded in thorough research of documentation provided by Swis&senS and online sources, followed by brainstorming ideas.  We also used a copywriting questionnaire that we developed to help us pinpoint the client’s goals and expectations.

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Please visit the Perfoam site at:www.perfoam.com
Swis&senS also has another website:www.foamous.com