Tag Archives: service de traduction pour l’industrie des cosmétiques

MEET OUR CLIENT: Joëlle Ciocco

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The Parisian-born biochemist and L’Oréal Paris Global Facial Expert Joëlle Ciocco is the woman who treats the faces of France’s movie stars and prominent personalities including Catherine Deneuve and Juliette Binoche. Her brand is one of the top elite beauty names in France, exemplifying the best of French niche luxury skincare.

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Click on image to read interview with Joëlle Ciocco

MEET OUR CLIENT: Naobay

Eco-chic and eco-conscious Naobay – which stands for ‘Natural And Organic Beauty And You’ – is one of our favorite brands (and clients).

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The family-founded business based in Valencia, Spain makes skincare and bath products almost entirely out of natural biodegradable ingredients (no GMOs or plants grown with synthetic fertilizers or ionizing radiation. All products are also free of parabens, petrochemicals, silicone, formaldehyde, and other compounds that research suggests might pose a health risk.

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In keeping with brand philosophy, the packaging is made from recycled or recyclable materials from sustainable sources, and both the wood and cardboard used are endorsed by the Forest Stewardship Council (FSC).

If you want effective eco cosmetics designed to look after both people and the environment, Naobay is your brand.

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Beyond Beauty 2012

Joann was able to attend Beyond Beauty 2012 in Paris again.  She met a lot of wonderful people and we are working with some of them already!  She was also able to say hello to some of our existing clients.  We have been very busy lately, so here are just a few pictures from one of Paris’ most memorable trade shows in the beauty industry. Enjoy!

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Cosmetic giants jumping on the social media bandwagon

Cosmetic Design Europe reports that major cosmetic manufacturers are shifting focus from traditional to new media outlets in an effort to cut multi-billion dollar ad costs and develop closer consumer relationships.  The cosmetics industry is known for its huge spending on advertising.  However, today it is shifting business into digital as the use of Facebook, Google and other social media platforms has become more cost effective.

Online presence and social media marketing strategies are difficult to implement but at the same time highly efficient when properly designed.  The launch of Trésor Midnight Rose by L’Oréal was a good example of a successful multichannel campaign that relied heavily on the influence of mobile applications.  Procter & Gamble’s online campaign for the once forgotten Old Spice brand, which turned the “Smell like a Man, Man” commercials with former football star Isaiah Mustafa into a YouTube sensation was another case in point.

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Known for its sponsorship and production of daytime TV dramas, which helped coin the term “soap operas,” P&G has recently pulled the plug on the last of its projects.  Instead the company is pursuing a big push on all fronts of social media. Many other beauty companies are following the same path.  You can listen to P&G’s Global External Relations Manager, Anitra Marsh talk about Social Media for Beauty Brands” at http://vimeo.com/11056220.

Happy International Translation Day!

international-translation-day-card-2009_thumbEvery year, International Translation Day is celebrated on September 30th in tribute to St. Jerome, the patron saint of librarians, scripture scholars, students, and translators and interpreters.

The celebration was inaugurated in 1991 by the International Federation of Translators to commemorate and promote the art of translation as an essential part of contemporary life. This year’s theme is “Working Together”, an invitation to translators around the globe “to take a fresh look at why and how it pays to join forces.”

The IFT is hoping that the “days of the fiercely solitary translator working in splendid isolation are numbered”, but are they really?

“Le Bain et le Miroir”

LeMusee-de-Cluny_2 Bain et le Miroir, an amazing historical survey of body care and cosmetics, opened in Paris this summer, covering Antiquity through the Middle Ages at the Musee de Cluny and Renaissance at the Musee National de la Renaissance in the Chateau d’Ecouen (outside of Paris).

Starting with bathing and grooming in Roman times, the exhibition puts on display a wide variety of luxurious artifacts: cosmetics and perfume containers, perfume bottles, toiletry kits, mirrors, combs, pill boxes, painted vases, statues, portrait busts and paintings.

One of119px-Make-up_box_KAM_Athens_15539 the most fascinating objects on show is an 11th century hermetically sealed jar on loan from a museum in London, which still contains the remnants of a lotion and a human thumbprint.

 

120px-Make-up_box_MAN_Paestum_T.4-1990Who would have guessed that what we take for modern inventions – breath sweeteners, deodorants (made from alum and honey), skin whiteners, moisturizers and wrinkle creams – were already used by the Romans?