Iceland is hot right now, no question about it! Seems like everyone we know has recently been to or is about to visit the country’s many natural attractions including glaciers, hot springs, wild horses, puffins, and black sand beaches.
We are pleased to announce that we have worked for Bioeffect, a ground-breaking line of Icelandic cosmetics. Why are these products so special? They are super effective thanks to a powerful skin-rejuvenating ingredient EGF or Epidermal Growth Factor, heralded by scientists as “the future of anti-aging”.
And although there are a handful of other EGF-based products on the market, the Icelandic EGF used by Bioeffect is different in the way it is produced. Exceptionally pure, it is actually grown inside bio-engineered barley plants that thrive in bacteria-free volcanic ash.
In Iceland, the brand sold 330,000 units of EGF SERUM in its first year, back in 2010. An astounding figure for a country with a population of just 320,000, and even more impressive when you consider that 25 per cent of the population is aged under 12. To this day, 30 per cent of women over 30 here use it. But it isn’t just Icelanders who have been convinced.
Please take a minute to watch this video. Click on CC in the lower right corner of the video to see the subtitling that Beautyterm has done for this video. Enjoy!
A portmanteau word combining fiction and commercial, a fictomercial is a book, tv show or any other piece of creative writing in which a company pays the writer to incorporate its products into the story. It is part of a trend to use non-traditional ways to promote products and has become a burgeoning business for writers over the last fifteen years.
Why? Because advertisers are always looking to make people see things in different ways. They like to take existing concept in new directions, making up new words along the way (like fictomercial, advertorial, jeggings or masstige).
As a side note, fictomercials are referred to as “publifiction” in French.
Do you want to know more about Beautyterm? Why and how the company came into existence? Why is translation and localization important to building brand awareness? How does globalization, research and development, and advertising impact the role of the translator?
Click on this link and read the PRIMERTBR interview with Beautyterm founder Agnes Meilhac to get your answers!
Primer is an industry publication addressing and analyzing public policy and business topics defining the future of the beauty industry.
Praised for its innovation and purse-friendly price point, Canada-based Indeed Laboratories is a drugstore-sold brand specializing in anti-aging-themed products intended to make skin look camera-ready. Since launching only a few years ago, it has been steadily building momentum and growing a loyal following.
The company aims to address skin care concerns by targeting optimal, cutting edge ingredients, using only extremely high concentrations of the rarest and most effective actives from clinical laboratories in Switzerland, Spain, France and the US.
Novexpert is a cosmeceutical skincare brand created by a team of four French doctors who are recognized experts and researchers in the skincare industry. Novexpert has discovered that the key to effective anti-aging skincare is a 360 degree approach to aging, taking care of every element, beginning with the gene.
This ground-breaking range introduces Novexpert’s patented discovery – the Novaxyline patent – a very active ingredient which stimulates collagen and hyaluronic acid to waken the youthful genes. This unique ingredient is inspired by the inhabitants of Okinawa, Japan,who regularly live to ages over 100 due to a diet rich in sea vegetables andalgae.
The Novexpert Doctors found that the ‘active’ part of the algae – now known as Novaxyline – has anti-inflammatory properties, is anti-free radical and effectively ‘re-sets’ the cell, resulting in a fresher, more youthful skin.