Tag Archives: agence traduction beauté

#beauty20 Awards

We are pleased to share with everyone that one of our clients was named BEST BEAUTY STARTUP online 2018 by #beauty20 Awards. Congratulations COTARDE!

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The #beauty 2.0 Awards was initiated in 2013 in Paris, followed by events in 2014 & 2015 in New York, London and Los Angeles. The awards are brought to you by INNOCOS events and praising the most ground-breaking innovation in digital marketing by beauty brands.

Mark your calendars for the next INNOCOS event: June 14-15, 2018, INNOCOS World, Grand Hotel Mediterraneo, Florence, Italy!

MEET OUR CLIENT: Fleur de Santé

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With over 35 years delivering specialized skincare products to women of all ages and skin types, Laboratorie Fleur de Santé brings out the ‘Natural Beauty’ in each woman.

Fleur De Santé was founded by Knut Wulff, a prominent beauty expert who began to mix and make skin care products based on natural healing ingredients in the 40’s. Fleur de Santé has developed beauty products based on natural active botanical ingredients for more than 30 years and today offers a wide range of innovative, high quality beauty products, developed to suit women of all ages and skin types.

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Beautyterm LLC unveils a new website and logo

Beautyterm LLC, agence spécialisée dans le conseil en communication multilingue et services de traduction exclusivement dédiées au domaine de la beauté et des cosmétiques, dévoile un nouveau logo et un nouveau site Web

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By Agnes Meilhac

[August 10, 2013]

Paris, France – Beautyterm LLC is pleased to announce the launch of its new website in French: beautélogie.fr.  A registered trademark in France, Beautélogie marks Beautyerm’s commitment to bring innovative translation and multilingual communication solutions to the French cosmetics and beauty market.

Adding a touch of flair to the company’s marketing strategy in Europe, Beautélogie will operate under the umbrella of Beautyterm in the United States, offering a full range of translation, linguistic and cultural consulting, copywriting, multilingual content adaptation, product name development and page layout services tailored specifically to the beauty industry.

Why the new name?  Why Beautélogie?  Because we wanted to flaunt all the beauty, passion and creativity that go into our work while, at the same time, stressing the fact that what we do is a science, a field, a branch of knowledge in its own right…

We pride ourselves in being different from all other service providers.  When you deal with Beautyterm, you deal directly with the linguists working on your projects – skilled, highly educated language professionals with comprehensive knowledge of the ins and outs of the beauty industry

About Beautyterm LLC

Beautyterm LLC is a full-service multilingual communications and translation consulting boutique specializing exclusively in the personal care and cosmetics industry.

With a solid activity base in Paris and New York, the world’s undisputed beauty capitals, Beautyterm LLC is the brainchild of two veteran linguists, Agnes Meilhac and Joann Phelps, who use a unique approach to international marketing communications founded on two decades of experience.

The company offers services in a wide range of world languages. For more information, please visit http://www.beautyterm.com/ or http://www.beautelogie.fr/ (in French).

Contact

To learn more about our new strategy in France, please contact

Agnes Meilhac,
Office: (203) 550-6548
agnes@beautyterm.com

 

Mondial Spa & Beauté 2013

This year once again we were doing the rounds of Mondial Spa & Beauté, saying hello to old friends, making new connections and admiring a myriad of products on display.

 The event, which took place at La Grande Halle de la Villette in Paris, from March 9th to 11th, attracted some of the best-known brands and cosmetic laboratories, spa and beauty equipment manufacturers, training centers and well-being and beauty specialists from France and abroad.

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Beauty Insiders’ Choice Awards Product Demo 2013

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How can anyone pick a favorite form the mass of innovations presented at the Beauty Insiders’ Choice Awards Product Demo?  It’s next to IMPOSSIBLE.  Everywhere I turned, there was a flood of attention-grabbing new designs and new product concepts from brands big and small.  All I could really do is weave my way through the throngs of beautifully clad women, hungrily eyeballing row after row of tables laden with products of all sizes and shapes.

At the annually hosted event, Cosmetic Executive Women (or CEW) members vote on their favorite products in 32 categories from hair care to fragrance to skincare and makeup. This year, hundreds of brands showed off more than 600 innovations to over 2,000 members, competing for the coveted CEW seal of approval.  Final votes will be cast by March 20 and the winners announced on May 17 at the annual Beauty Awards Luncheon held at the Waldorf Astoria in New York City.

The products included everything from lip hybrids offering lip color and moisture, anti-aging hair care, skin volumizers, BB creams and much more.  I must say the goodie bag was AMAZING.  My favorite loot?  The Ernst & Young Financial Factbook for Luxury and Cosmetics.  I was able to grab a copy off their table and it has been fascinating reading ever since…

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