Showing off

 In On Language

So we want to show off a little…  One of our favorite French companies, Académie Scientifique de Beauté, has a wonderful Facebook page, which we immediately liked.  The page is well designed, interactive and regularly updated and maintained.  But we did find a curious little oddity.  The French-language updates are followed by Bing-translator generated English translations.  Sometimes, there are two or three different versions, some better than others, which made us think that maybe somebody was trying to “clean them up”…

Whatever the case, we thought this was a great way to show how automatic translation simply does not work…  Especially when the ultimate goal is to sell a product, in which case you need flair and imagination and a certain way with language to make it all sound GOOD.

Take a look:

FRENCH

Notre remède anti-peau sèche !

A tout âge, la peau peut afficher des signes de déshydratation, de sécheresse, s’irriter, s’abîmer… C’est pourquoi, il est toujours nécessaire de non seulement réhydrater la peau mais également de la nourrir pour qu’elle fonctionne à nouveau comme une barrière protectrice. Notre conseil d’expert : le “Soin Thermo-Actif” doublé de notre concentré d’actif “Gelée Royale” ! Un duo de choc qui va nourrir en profondeur votre peau et rétablir sa protection naturelle pour affronter les derniers jours de l’hiver.

Translation #1

Our anti-dry skin cure!

At any age, the skin may show signs of dehydration, dryness, irritation… This is why it is always necessary to not only moisturize the skin but also nourish it to restructure its protective barrier. Our expert advice: the “Thermo-Active Cabin Treatment” coupled with our “Royal Jelly” ampoule! A duo that will nourish your skin thoroughly and restore its natural protection to face the last days of winter.

Translation #2

Our anti-nuclear remedy dry!

At any age, the skin may show signs of dehydration, dryness, become irritated, damaged… For this reason, it is always necessary to not only rehydrate the skin but also the feed to make it work again as a protective barrier. Our expert advice: the “care Thermo-active” doubled our assets concentrate “Royal jelly”! A duo of shock which will feed in depth your skin and restore its natural protection to face the last days of the winter.

Translation #1

Our anti-dry skin cure!

At any age, the skin may show signs of dehydration, dryness, irritation… This is why it is always necessary to not only moisturize the skin but also nourish it to restructure its protective barrier. Our expert advice: the ‘Thermo-Active Cabin Treatment”coupled with our”Royal Jelly”bulb! A duo that will nourish your skin thoroughly and restore its natural protection to face the last days of winter. (Translated by Bing) http://on.fb.me/Y7mhr7

NOW OUR TRANSLATION:

Our cure for dry skin!

The skin may show signs of dehydration, dryness, irritation and damage at any age.  To help restore its protective barrier functions, it is hence always necessary to provide it with not just moisture but also nutrition.  Our expert advice: combine our “Thermo Active Treatment” with our active “Royal Jelly” concentrate!  A powerful duo that will nourish your skin deep-down and rebuild its natural protection to brace it against the last days of winter.

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