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#beauty20 Awards

We are pleased to share with everyone that one of our clients was named BEST BEAUTY STARTUP online 2018 by #beauty20 Awards. Congratulations COTARDE!

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The #beauty 2.0 Awards was initiated in 2013 in Paris, followed by events in 2014 & 2015 in New York, London and Los Angeles. The awards are brought to you by INNOCOS events and praising the most ground-breaking innovation in digital marketing by beauty brands.

Mark your calendars for the next INNOCOS event: June 14-15, 2018, INNOCOS World, Grand Hotel Mediterraneo, Florence, Italy!

MEET OUR CLIENT: Decorté

Saks Fifth Avenue and Japanese skincare leader Kosé Corporation team up to launch a new line of luxury skin care and color products under an exclusive distribution agreement.

Decorté is considered to be one of Asia’s best-kept skin care secrets. The brand combines ancient practices of Eastern medicine and technological innovation to produce revolutionary products based on nature, wisdom and advanced science.

Decorté will be available in Saks locations throughout the US and Canada, as well as on its website, starting in the spring of 2016. Supermodel Kate Moss will be a brand ambassador and the face of Decorté under a long-term partnership.

Kate Moss for Decorte

MEET OUR CLIENT: Nuori, reinventing the concept of freshness in beauty

Beautyterm is proud of its collaboration with Nuori, a new Scandinavian beauty brand hailing from Denmark. Founder Jasmi Bonnen, who previously worked for L’Oréal, has an approach to skincare that borrows from the world of food. She says that fresh is better and more effective:

‘We can offer consumers two distinct benefits: higher efficacy of ingredients and purer formulas.’

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Many natural beauty brands have been in fact eagerly embracing this new philosophy.

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Click on image to read an interview with Jasmi Bonnen

The brand makes fresh, small batches of products every 12 weeks.

The minimalist line, designed by New York agency NR2154 is stamped with two dates: a start-using-by date and an expiry date.

Once products pass their dates, they are removed from the shelves and replaced with a fresh batch.

Jasmi plans to experiment with the freshness theme with a series of limited releases featuring seasonal ingredients.

 

 

Beautyterm Interview by PRIMERTBR

Do you want to know more about Beautyterm? Why and how the company came into existence? Why is translation and localization important to building brand awareness? How does globalization, research and development, and advertising impact the role of the translator?

Click on this link and read the PRIMERTBR interview with Beautyterm founder Agnes Meilhac to get your answers!

Primer is an industry publication addressing and analyzing public policy and business topics defining the future of the beauty industry.

PRIMERTBR Interview with Beautyterm April 2015

PRIMERTBR Interview with Beautyterm April 2015

MEET OUR CLIENT: Joëlle Ciocco

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The Parisian-born biochemist and L’Oréal Paris Global Facial Expert Joëlle Ciocco is the woman who treats the faces of France’s movie stars and prominent personalities including Catherine Deneuve and Juliette Binoche. Her brand is one of the top elite beauty names in France, exemplifying the best of French niche luxury skincare.

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Click on image to read interview with Joëlle Ciocco