It’s been a long time since we had the time to write another newsletter, but we did it! You can view the September issue in our archive.
This month’s topic was trade shows, since September is the month of Beyond Beauty, by far the best event for the cosmetic industry that we have been to.
We decided to ask ourselves about the benefits of attending trade shows.
Just like any other professional group, translators gather at conventions and conferences that deal with the art and craft of translation. But those who want to keep a competitive edge over their peers will specialize in a specific industry and also find the time to attend trade shows in their area of specialty.
Apart from generating leads, there is one very important reason for this.
====> Attending trade shows expands your knowledge.
For example, the beauty industry is always evolving. New products hit the shelves in the stores daily, and trade shows are a great opportunity to see new concepts and ideas in action. You can talk to the people involved in the making of those products, instead of just staring at a static picture. You can test, touch, and feel, and most importantly ask questions.
Translators thrive when they are given context and making the rounds at trade shows is one way to get a global snapshot of an entire industry and store information in your mind for future use.
To view the September issue and all other issues of our newsletter, please click here!